This phase encompasses why they are searching for a product, their motivations for buying and the first moment they become aware of your brand.Ĭonsideration stage: Your customer is considering what you have to offer and actively researching your brand as well as competitor products. However, a typical customer journey has four distinct stages: the awareness stage, the consideration stage, the purchase (or decision) stage, and retention.Īwareness stage: Your customer has identified a problem that needs solving and has just encountered your product or brand for the first time. The stages you define for your map depend largely upon the goal you are trying to achieve and what you want it to show. Define stages and identify goals for eachĪ customer journey map (or buyer’s journey, as it’s often called) can have many unique stages. Once you have your persona(s) defined, you’ll be ready to identify the stages they move through when interacting with your brand.ģ.
Journymap setup webmap full#
Note that if you’d like a set of inclusive images to use in conjunction with this template, have a look at the images we suggest using with our user persona template (you can catch the full guide here: 5 Steps to build your first user persona).
Journymap setup webmap how to#
Ready to learn how to create a stellar customer journey map? Let’s get started.
You’ll want to customize your map to the needs of your brand but our template is a great place to start getting your ideas out.